Cuervo y Sobrinos and Everything About Them

Jurica Krajacic
Jurica Krajacic

Are you a fan of luxury features and fine craftsmanship of watches? If yes, Cuervo y Sobrinos watches are perfect for you with their ingenious values and quality. Wearing Cuervo y Sobrinos watches definitely gives you a harmonious balance of essential values and legacy.

Cuervo y Sobrinos is a historic Swiss watch brand. This brand is considered as the only genuine luxury watch that has an authentic and proven Latin legacy. And it is often said that Cuervo y Sobrinos watches have got a Latin soul and Swiss heart. The watches from Cuervo y Sobrinos are a combination of luxury, elegance, exoticism, creativity, and outstanding quality. Therefore, Cuervo y Sobrinos watches are, moreover, considered an asset to the Swiss watchmaking industry.

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So, what do you think makes Cuervo y Sobrinos watches unique?

Cuervo y Sobrinos watches possesses a unique position in the Swiss watch industry with its identity and tradition that differentiates it from other Swiss watch brands. It obviously is the legacy and history, along with strict quality controls, that have boasted the Cuervo y Sebrinos brand name.

Let us now see more into this brand’s history and everything that has made it so special.

History of Cuervo y Sobrinos

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The brand Cuervo y Sobrinos shouldn’t have existed now in the watch industry if Marzio Villa, an Italian entrepreneur, hadn’t discovered the brand’s Boutique abandoned on one of his trips to Havana in 1997. Marzio Villa soon relaunched and reopened the Cuervo y Sobrinos store in Havana in the year 2003. And as a result, Cuervo y Sobrinos became the very first luxury watch brand to have a store in Havana alongside the brand’s spectacular museum. By restoring the Cuervo y Sobrinos store in Havana, Marzio Villa has brought back life to the history of a watch brand that would have stayed untouched and locked in steel vaults for many years.

So, you might now be thinking why such a historic store has been fleed by its founders? Here is the answer.

Before Cuba Revolution

Cuervo y Sobrinos was originally established in the year 1882 by an immigrant from North Spain, Ramon Fernandez Cuervo. He started with a jewelry shop, Calle de la Amistad, in Havana in the year 1862. It was after that, in 1882, he began Cuervo y Sobrinos with his nephews as partners. The name ‘Curveo y Sobrinos,’ when translated, means ‘Curveo and  nephews.’

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The 1880s witnessed the Cuervo Y Sobrinos watch and jewelry brand’s peak success as travelers were affluent in Havana. Travelers across the world visited Havana to enjoy its slow-paced life. And as a result, the demand for the Cuervo family’s watches was voracious than the demand for white rum and Cuban cigars.

Along with watches designed in-house, the Cuervo Y Sobrinos store also had watches from other prestigious brands such as Longines, Rolex, and Vacheron, exclusively designed for them, with the Cuervo Y Sobrinos brand name carved. The physical store of Cuervo Y Sobrinos was initially located in Calle del Teniente Rey 13. But as the business grew up and prospered, there arose a need for more space. And as a result, the physical store of Cuervo Y Sobrinos was moved to Calle de la Muralla 37 in 1897.

The founder of the Cuervo Y Sobrinos, Mr. Ramon Fernandez Cuervo, died in 1907. One of his nephews, Mr. Armano Fernandez y Rio, took the responsibility of running the brand and continued working for the company’s growth. The brand has obviously grown as a family business with business skills and trades passing down to generations. Moreover, Cuervo Y Sobrinos had many inspirational figures as its patrons. The famous personalities of the 19th century, including Clark Gable, Ernst Hemingway, Winston Churchill, and Albert Einstein, considered Cuervo Y Sobrinos watches as an intelligent choice.

The brand began growing and expanding its network until the Cuban revolution took over Havana in the year 1953. Twos new Cuervo Y Sobrinos store were opened in the years 1917 and 1918 in Calle San Rafael y Aguila. In 1920, the company spread its operations into Europe with an office in Paris for trading jewelry and a site at Pforzeihm in Germany exclusively for the purchase of stones.

A watch factory was also established for Cuervo Y Sobrinos in La Chaux -de-Fonds, a city famous for watchmaking, in Switzerland. With extensive expansion and growth, Cuervo Y Sobrinos was listed as a public listed company in 1932, which helped find more talented managers from outside the Cuervo family. And by the 1940s, Cuervo Y Sobrinos had become one of the most popular brand names in the American continent.

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Havana was a luxurious city and roaring with travelers worldwide, and as a result, businesses in the city splurged in the 1950s. The Cuervo Y Sobrinos boutique has eventually become a major attraction in Havana. Many famous personalities, including Neruda, Hemingway, Churchill, and Gable, have marked their visit to the Cuervo Y Sobrinos store during their time in Havana.

During Cuba Revolution

Things went worse abruptly for Cuervo Y Sobrinos when Cuban Revolution outbroke in Havana in 1953. The brand was nationalized in 1965, and a steep decline was witnessed in the company’s growth. After that, only military watches were being produced for the Cuban army. The Cuervo family had to leave their shops locked and flee the place with whatever they could take in their hands. As a result, the Cuervo Y Sobrinos boutique stayed locked with steel vaults for the next 40 years. Eventually, the brand came into a dormant state, and no watches were made in the period between 1965 to 1996.

Resurrection of Curveo y Sobrinos

The brand was resurrected from its dormant state by Marzio Villa and Luca Musumeci in 1997, and a new era began for Cuervo Y Sobrinos watches. The development of the first authorized Cuervo Y Sobrinos watches dealers in Italy began in 2001. Over time, the company expanded into the USA, Germany, and Russia.

Cuervo Y Sobrinos watches were exhibited at Baselworld for the first time in 2002. The series of Cuervo Y Sobrinos watches such as Prominente, Torped, and Esplendidos were unveiled during this exhibition. Further, the Robusto series of Cuervo Y Sobrinos watches were revealed during the 125th-anniversary celebration of the brand in 2007.

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In 2009, Cuervo Y Sobrinos was the first luxury watch brand to launch its own store in Cuba. The brand celebrated its 135th anniversary in 2017, launching a special Historiador limited edition watch. A team of investors acquired Cuervo Y Sobrinos in 2018, and Massimo Rossi became the company CEO.

And in 2019, the Cuervo Y Sobrinos brand marked its 500th anniversary by releasing the Historiador 1519 limited edition series, of which’s manufacture was restricted to only 500 pieces.

USPs of Cuervo Y Sobrinos watches

Each Cuervo Y Sobrinos watch has its history and legacy embarked in it. You are not just wearing a watch when you wear a Cuervo Y Sobrinos watches, but its story and evolution in the years that have goneby. Every watch from Cuervo Y Sobrinos is, moreover, crafted and designed individually. Therefore, each of them has a unique personality. The easy-to-read dials, along with additional functions, of the Cuervo Y Sobrinos watches make them ideal even for the busiest men.

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The company also has a keen eye and attention to fine details. You can see the embellishments on the case and face of Cuervo Y Sobrinos watches and unique straps providing individuality to these watches. After all, Cuervo Y Sobrinos watches are not just beautiful for your eyes.

Cuervo Y Sobrinos watches are made to last. The brand ensures the longevity of its watches by providing a full two-years warranty from the date of purchase. Therefore, you can resolve all defects and errors in Cuervo Y Sobrinos watches by sending them back to the company. The company makes sure their watches will never be a headache to you by providing watches that enable you to enjoy them for several years.

Now all you need to think about is which Cuervo Y Sobrinos watch design to choose from. The Latin soul of Cuervo Y Sobrinos watches make sure you enjoy these watches to every bit. All you need to do is select a Cuervo Y Sobrinos model that excites you the most.

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