Is Rolex Pepsi good investment in 2021?

Jurica Krajacic
Jurica Krajacic

Rolex is a known brand even for those who are not interested in watches. Purchasing a Rolex watch is not only about owning a high-end luxurious watch but also is a long-term investment.

Although 2020 was not the best year in terms of investment, investors still see some opportunities in the luxury watches market. Even more, some companies as Amazon and PayPal have skyrocketing revenues.

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Now, we know that companies like Amazon have a reason to grow during a pandemic. Yet, investing in a luxurious watch brand name that you know never becomes old is guaranteed to bring good revenue in the future.

However, not all Rolex models are good investments. Or actually, there are Rolex models that offer a better investment than others. In this article, we will talk about Rolex Pepsi GMT.

Why should I invest in a Rolex watch?

If you believe that investing in a watch is not worth it as investing in gold and other precious metals, you might change your mind after you know the price changes of a Rolex Pepsi GMT over years. Also, if you don’t know, Rolex watches are sometimes sold as pre-owned watches which shows how pricey these watches are.

Investing in a Rolex watch can be one of the safest ways to make a long-term investment (not very long-term). Also, the profit is somehow guaranteed as the watches are now less-priced for different reasons, and prices are expected to increase.

Moreover, Rolex popularity is not negotiable. The Rolex Pepsi GMT model is one of the highest quality models. It is also one of the most expensive models.

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Another reason for investing in a Rolex watch, especially a Pepsi GMT is the rarity of this watch. With the huge number of watches Rolex design and produce every year, there is still a demand in the market. It might be intentional not to satisfy the market needs to keep people wanting more Rolex watches. However, this might create an opportunity for you as an investor. If you managed to purchase a rare model and you throw it in the second-hand market, you will certainly gain profit.

Rolex Pepsi GMT

Rolex GMT Master 2 “Pepsi” is a relatively new watch. It was first released in 2018. The watch gained its name from the design which features a blend of red and blue colors we all relate to the Pepsi logo. When it was first launched, the watch was sold at a price of more than $9,000. This price was pretty good for a new Rolex model with a unique design like this model.

Now, the price of the watch skyrocketed to more than $22,000. If you compare both numbers, you will find that that the profit is more than 100% of the original price.

This might like a great investment for a naïve person. However, if you dug deep into the market, you will know that it is very difficult, almost impossible to find a Pepsi GMT at a retailer. Thus, the investment is not straight forward as you might think.

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The other option you might think of is purchasing a pre-owned Pepsi watch. Rolex watches don’t lose their value over time except for stock market reasons. Like any asset as a piece of art or so, prices usually go up, yet, it is difficult to predict. However, since Rolex has been in the market for long years, it is kind of a guaranteed investment.

Investing in a pre-owned Rolex Pepsi

Now, you have searched a lot and cannot find a brand new Rolex Pepsi watch. So, you decided to buy a pre-owned Rolex watch. No worries, it is still a good investment. So, here are a few considerations to bear in mind if this is your final decision before buying your new Pepsi watch.

Personal taste

If you want a watch to wear, then, you surely will look for something that suits your taste. However, if the purpose is just pure investment, then, leave the personal desires aside. Think of your watch as an investment rather than a piece of jewelry.

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The Pepsi model is a needed model in the market. A rule of thumb is the rare models always find good deals in the grey market. Since this model in particular is not always available at all retailers, you can make good investments out of it.

Check the market

Since you decided to enter this market, you have to regularly check what it has to offer. Keep an eye on the prices. Check when they fall and when they go up for Rolex brand in general and for Pepsi GMT in particular.

When you can make your own rules, decide when it is proper time to buy or sell watches. Further, check the markets that sell and buy the watch as you might find different prices. Although the prices won’t vary a lot, a few pennies are worth the effort if you will buy and sell regularly.

Keep up to date

As an investor, you should always stay up to date with the market trends. Keep an eye on the newest models, series, and competitors as well. Whether you will buy a new or a pre-owned watch, you need to keep up to date with the watches market in general including the news, prices, and even rumors.

If you managed to purchase a Pepsi GMT, consider yourself a lucky person. On the other side, if you already own this watch, you are luckier. The watch, aside from its prestigious and attractive design, is a good investment and worth the effort you will do to acquire it.

Luxury watches are generally known to be a high-value growing market. However, don’t just throw your money into any model. Even the most known brands as Rolex are not all worth the investment. So, before you go for any model, make sure it is one of the models with promising returns. If you want a short answer, Rolex Pepsi GMT is the answer.

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