Zenith El Primero 01/02.0470.405

Established: 1865

Zenith SA is a Swiss luxury watchmaker. The company was started in 1865 by Georges Favre-Jacot at the age of 22, in Le Locle in the canton of Neuchâtel. Zenith was purchased by LVMH in November 1999, becoming one of several brands in its watch and jewellery division which includes TAG Heuer and Hublot. Julien Tornare is the current CEO after Jean-Claude Biver (Interim CEO) in 2017, replacing CEO Aldo Magada, who had replaced Jean-Frédéric Dufour in 2014. Zenith is one of the Swiss watch manufacturers that still produce their own movements in-house.

By transforming the firm into a stock company in the year 1911 the Zenith brand arose. In the same year Favre-Jacot retired and handed the management of the company over to James Favre. By James Favre, there was a revival of old traditions, especially with the "neuchâteloises". These new pendulum clocks were equipped with a 8-day carillon and on demand had also a quarter-hour repetition. 1923 he founded another company in the French Besançon and 1926 an additional office in New York.

After the First World War Zenith began with the development and manufacture of wristwatches, including alarm and chronograph functions. Zenith was instrumental in developing the now-standard central seconds complication, with the direct arrangement of the 1948 calibre 133 now widely used. For the chronographs movements by Valjoux, Excelsior Park and from 1960 on by Martel were used, which were bought by Zenith. In May of the year 1929, the astronomical observatory in England told the public that out of 19,835 watches from all over the world a watch by Zenith set a new record with a daily deviation of only 0.6 seconds.