A Comprehensive Guide to Buying Your First Audemars Piguet

Jurica Krajacic
Jurica Krajacic

If you’re looking to complete your high-class style, look no further than Audemars Piguet. Here, we have a guide to buying your first Audemars Piguet. And, what you can expect to find at every corner of your adventure. There are many ambassadors that adorn Audemars Piguet across the globe. With notable names including Serena Williams, Tom Cruise and Juan Carlos I of Spain. So, to sit among the greats in horology history, find out how you can buy your first Audemars Piguet.

A Brief History into Audemars and Piguet

Founded in 1875, the Audemars Piguet brand began in the quaint Swiss village of Vallée De Joux. Childhood friends Jules Louis Audemars and Edward Auguste Piguet were the founders.

Audemars and Piguet began working in horology after Swiss farmers moved indoors. This is because they began to focus on artisan mechanics during dark Winter months. Over time, the luxury watch company grew to develop timeless and creative pieces. Timepieces perceived as ground-breaking in the watchmaking community.

Since then, Audemars Piguet remains a family-owned business, residing in Switzerland. The company produces approximately 30,000 to 40,000 pieces each year. Sometimes creating timepieces with astounding numbers of complications like the 1899 Grand Complication. Hence, their exclusivity.

Audemars Piguet’s passion saw the brand creating revolutionary timepieces. Their luxury watches had mechanisms, chronographs and astronomical complications that make them pioneers. From there, the brand grew into a global success becoming an active member of the ‘Federation of the Swiss Watch Industry’.

What are the Audemars Piguet Horological Masterpieces?

Of course, you want to become a part of this Swiss excellence. You will contribute to its history as a wearer and ambassador for the brand. But, which watch to pick?

As your guide to buying your first Audemars Piguet, we have a list of their current collections:

Code 11.59 by Audemars Piguet

AP [Re]Master01

AP Royal Oak

AP Royal Oak Offshore

AP Royal Oak Concept

AP Millenary

AP Jules Audemars

Each of the Audemars Piguet collections has their own personality. For example; you can find your Royal Oak watch presenting classical tones with a hint of avant-garde.

Whereas, Code 11.59 by Audemars Piguet presents a new face to the brand. It excuses the traditional octagonal face to make way for a round body that aids in readability and automation.

Where Can I Buy These Luxury Watches?

As a brand valuing honour, exquisite design and tradition, their watches are not bought from high-street jewellers.

Audemars Piguet has approximately 170 selling points placed in 60 locations. Meaning that you have access to their excellent taste and service. This is in the form of both their exclusive boutiques and their authorised dealers. 

Should I opt for New or Pre-Owned Audemars Piguet?

Audemars Piguet watches are often priced at tens-of-thousands USD. Thus, many opt for other avenues. Especially when it comes to their first Audemars Piguet luxury watch.

These other options include attending an auction or finding an online store. The auctions are favourable for those who are searching for a special timepiece. These could be watches that are no longer in production or a vintage piece of horology.


If you’re in the market for a classic Audemars Piguet while on a budget, consider the Royal Oak. The Audemars Piguet Royal Oak Self-Winding (Ref: 15400). Although iconic at Audemars Piguet, the stainless steel model retails at ca. $17,000 USD.

Sealing the Deal

Now that you have purchased your first Audemars Piguet, you are a member of their luxury watch family. With this, you can register for exclusive news as well as 3 years of warranty and an unbeaten service.

The Audemars Piguet service for your watch is like no other. They care for every single timepiece, inspecting them for utmost precision. You will arrive at the luxurious service location where professional horologist will take your watch. Then your Audemars Piguet will have the following checks:

  • Aesthetic
  • Magnetization
  • Function
  • Timing
  • Water Resistance
  • Washing
  • Replacing Components
  • Diurnal Rate Change
  • Casing

And, there you have it. Your complete guide to buying your first Audemars Piguet watch. Begins your generations of timekeeping brilliance, today.

Read more:

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The Beginner’s Guide to Buying your First Patek Philippe

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